Wednesday, 30 September 2009

Three FOREX Methods and Concepts

The following are the three important forex methods and concepts:

Pips
When you trade foreign exchanges certain values are ascertained to the currency prices. Those values are referred as pips. The more number of pips you gain the higher are your profits. For example if you have allotted .1 $ value for a pip and you gain 10 pips on that day then your profit can be calculated by multiplying the value of a pip with the total number of pips gained i.e. 10* .1 $ =1 $

Volume
Volume refers to the extent of trade activities that take place on one particular day. In other words it denotes the amount of money transacted during the day. These volumes are dependent on how busy the exchanges are working. Whenever there is break or less business the volume will be less. Since people work by taking different time zones into account the volume of these exchanges always tend to be very high.

Buying and Selling
They constitute the core activities. You must always buy foreign exchanges when the prices decline sharply and sell them when they increase rapidly in a stock exchange. However these activities take place differently in a foreign exchange. The buyers will get the currencies after anticipating the fall in price but they will also sell it at a lower price on the assumption that prices will further fall so they can buy them back at a very lower price.

Thursday, 24 September 2009

Protecting Yourself Against Credit Card Fraud

While credit card fraud is a problem, here are a few simple steps you can take to greatly reduce the risk of becoming a victim. These are my tips for you.
  1. Sign new cards immediately. When you receive your new or replacement card in the mail, sign it, in ink, right away. If it is a replacement card, destroy the old card by cutting it into many small pieces.
  2. Shred old credit card receipts. You can purchase an inexpensive paper shredder at an office supply store. All old receipts with your credit card number and any unneeded documents with your social insurance number or other sensitive personal information should be shredded before disposal. This prevents the common practice of criminals going through the trash to find receipts and stealing your identity
  3. Never fax your credit card number. Your credit card number can lie for hours in the fax basket at the other end. Anyone passing by can record your number and begin to use your card number fraudulently. It is even possible for criminals to intercept your credit card number while the fax is in transmission.
  4. Use caution when giving your credit card number out on the phone or on the Internet. Only give out your credit card number on telephone calls you initiate to business or organizations you trust. Never give your number out to callers who call unannounced, no matter how legitimate the call sounds.
  5. On the Internet, look for an Internet address that begins https:\\. The “s” indicates that it is a secure connection and a small padlock symbol should appear in the bottom right hand corner of your screen, indicating it is safe to transmit your credit card number.
  6. Call your credit card company instantly if you suspect trouble. All credit card companies have 24 hour lost and stolen help lines. If you lose your wallet or purse or have it stolen, call without delay! Much fraud happens within the first hour or two, before the victim realizes the cards are missing. Your credit card company will block your cards from being used and stop you from being responsible for any charges thieves incur.
  7. Take advantage of any security features your card offers. Many newer cards have the option of including your photograph on the card. This is excellent protection and is highly recommended.

Thursday, 17 September 2009

Identify a Target Market

Before beginning your advertising campaign, it is important that you first identify your target market. A target market is basically the type of person that will want or need your product or services. By targeting a specific market, you will be able to save money by spending less on marketing and increase marketing. The process of identifying a target market is called market segmentation. Using market segmentation, a business can use a top-down approach to identifying a target group or niche. Once you have identified a niche using target segmentation, you will be able to concentrate your efforts on marketing to attract a specific consumer group.

As a business owner or executive, you have probably heard of using market research. Market research is the process of using various techniques to collect, analyze, and report data about potential consumer groups. Formal market segmentation requires comprehensive market research. The market research will help you to identify quantitative and qualitative patterns in consumer groups. Quantitative data refers to numbers such as age, income, and family size while qualitative data relies on characteristics such as education, occupation, and personality. There are severals ways you can go about segmenting a population to target a market. Some are more relevant to your business than others. The following describes different aspects of market segmentation that will help you in identifying a niche and maximizing your marketing dollars.

1. Demographics:

* Age: Teenagers targeted by acne medication company.
* Income: A person earning $200,000 is more likely to purchase a Cadillac than a person earning $10,000.
* Family size: Wholesale distributors that keep prices low by selling in bulk would target larger families.
* Education: A calculator company may target high school math students.
* Occupation: A shoe company might sell a shoe targeted for construction workers.
* Gender: A handbag company will target women.
* Nationality/Race: A small business selling foodstuffs from Africa would target the immigrant African community.

2. Geography:

* Region of the world: The shoe company, Puma, most aggressively targets consumers in Latin America and Europe for their soccer shoes.
* Climate: A snow plow manufacturer will target areas where it snows.

3. Behaviors:

* Brand loyalty: Apple targets a niche of consumers loyal to its products.
* Value of quality: Higher-end watch companies like Seiko target consumers that value high-quality timepieces.

4. Psychographic:

* Personality: A person who likes to show off is more likely to buy a Hummer H2 than a reserved person.
* Lifestyle: A shoe company like Vans, that sells skateboarding shoes would target skateboarders with their advertising.
* Interests: Stores that sell arts and crafts materials target hobbyists and students alike.

5. Other Questions to Ask in Market Research:

* Readiness to buy: How soon will they purchase your product?
* Frequency of purchase: How often will they purchase your product?
* How likely are they to purchase your type of product?
* What kind of music do they like?
* What kind of ____(fill in the blank) do they like?

6. Types of Market Research:

* Surveys are the most commonly used and least expensive market research method available. They can be conducted online, in person, or by phone.
* Focus groups are a method by which companies gain feedback on products by asking questions in an interactive group setting. This method might also be used to gain feedback on services, concept, advertisement, ideas, or packaging.

7. An Introduction to Surveys:

* Establish goals of survey. What market segmentation criteria will you use? Ask specific questions so you won't lose sight of your target.
* Sample size. Who will be asked to complete the survey? The sample size should be as random as possible to ensure a variety of different type of people complete it. Also, the greater the sample size the greater the accuracy of the research.
* Method.
1. Personal interview: Ask past customers to answer some of your questions.
2. Telephone: Hire telemarketers to conduct the surveys for you.
3. Mail: Purchase the addresses from direct mailing companies and mail in bulk.
4. Web-based: Search for a website with a survey panel that has existed for a long time and has good results for past clients. You can also conduct your own research by putting surveys on your website or sending e-mail messages with links to your survey.
* Planning the research.
1. How much will the research method take?
2. How long will it take to write and edit a survey?
3. When will you implement the survey?
4. When will you complete the survey and analyze the data?
* Processing and analyzing data.
1. For large market research campaigns with a very large sample size, computer software is a must. You might want to hire a company that conducts surveys or someone familiar with statistics to help you with this aspect.
2. For smaller market research campaigns you can simply look through the surveys and get an idea of what your niche is.
3. Create a report detailing your findings and how it will fit into your marketing plan.

Wednesday, 16 September 2009

Short Term Investments, Which Are Best?

If you need to make money quickly, consider short term investments. Short term investments allow you to invest an amount of money at a high yield interest rate, and gain access to the return sooner rather than later.
There are several short term investment options out there, and the key to making money successfully is finding the best short term investments. And that starts with learning the answer to the question you probably have: what are short term investments?

Defining Short Term Investments
A short tern investment fund is a fund that earns you a return on your money in a short period of time, such as one to ten years. This is different than retirement investing, and it can be a challenge to find short team, high yield investments. Good short term investments will have a high interest rate, allowing you to earn substantial money immediately.

The Need for Short Term Investments
You might need short term investments if you have a pressing need coming up in the near future. If, for example, you might need to have a down payment for a house or car in a year or two, you could make use out of short term investment options. Also, you might use this type of fund in replacement of a traditional savings account, because you will earn a higher rate of return. Some even choose to use short term investment funds to supplement their retirement income.

How to Use Short Term Investments
If you are interested in short term investments, talk to your financial advisor. He or she can tell you what the best short term investment opportunity you can use will be. Then, invest your money, and leave it alone. Allow it to gain interest for the course of the investment period. When the fund comes to term, you will have earned interest on the money you invested.

Decide what amount of your total income you are willing to invest in your fund. Most people are comfortable with investing around ten percent of their total income. Then, choose the investment to use. It is best to take the amount and invest it into one particular investment. Your long term investments are where diversification is helpful.

Sunday, 13 September 2009

8 Savings Secrets On Auto Insurance

Everybody has a reason. Maybe they're telling you what you want to hear. Could be they'll get a bonus if they sell you product "A". Heck, they may simply have forgotten to mention it. Bottom line, there's something your car insurance company or agent isn't telling you that might save you money. And it could be one of these 8 things:
1. Older car? Drop collision.

Have a car that's 7 or 8 years old? Is it worth less than $2,500? That's the time to start thinking about taking the risk and dropping comp and collision premiums from your policy. The reason why? Chances are your deductible is closing in on the value of your car and any major collision will send you to the dealership, anyway.
2. Buy home and auto with different companies

With everything being bundled today – from cell phones to Internet and cable TV – you'd think that having your home and auto insurance bundled at the same company would save money. But, do your research, and you may discover that having separate policies can be well worth it. Good rates abound for both types of insurance – but it's rare to find the lowest rate for both from the same company. So, unless you buy an umbrella policy, there's no overriding reason to keep your policies together if you can save.
3. Minimum liability? Not enough.

You may tell an agent that you can only afford the minimum car insurance required by law. And some agents may be more than happy to provide you with that policy – and then get you out the door so the next paying customer can step in. What he may neglect to tell you is that in some states – particularly Ohio, Pennsylvania, South Carolina, Nevada, New Jersey and Oklahoma – state-mandated limits are ridiculously low. And there's a good chance those minimums won't even come close to covering the costs of a serious accident. Which means you could be paying WAY more than you bargained for if you're at fault.
4. Shop around for lower rates

A State Farm agent only quotes State Farm. Same for Allstate. So what are the chances their agent will tell you to shop around for the best deal? Even independent agents only represent a few auto insurers, so how do you know what's fair? Shopping for and comparing services online from companies like Insurance.com allows you to fine-tune the deductibles and coverage you want and then compare auto insurance rates side-by-side. All in one place. All at one time.
5. Go green; keep green

Even auto insurance companies are green – offering discounts that will trim a bit off your premium. Look for things like a discount for driving a hybrid, for opting for paperless statements or electronic payment plans. Even signing your policy with an e-signature can save you some pennies. Basically, the less the company has to spend on paper, the more they'll pass those savings on to you.
6. Consider paying that claim yourself

Naturally, you don't really want to hear that, but if you've backed into the garage, think twice about asking your company to repair it. Why? Besides the possibility that your rates will go up at the time of renewal, the next time you shop for new insurance, many insurance companies will use an insurance history report to see if you've made any car insurance claims, and how much money was paid. Although accidents can only affect your rates for three years, many companies will look back five or more years when deciding if they want to offer you insurance. Having more claims will affect that result.
7. Your car makes a difference. Don't buy that turbo convertible.

All vehicles are not created equal. Small or large, old or new, the type of car you drive will affect the size of the premium you pay, often based on algorithms insurance companies use to determine how expensive it might be to pay a claim. That'll affect how much your premium will be. Even more reason to shop around for the best deal.
8. Teenager turned 16? Don't add them to your policy – yet.

If your teenager has turned 16 but isn't a licensed driver, you're not required to add them to your insurance policy. You're only required to insure them once they become licensed to drive. That also means in most instances you don't have to insure them if they just have a learning permit. But check. Some policies may require it.

Monday, 7 September 2009

Personal Grants To Pay Off Debt

Have you ever been watching the television when an ad comes on, promising that if you go to their website they can show you how to eliminate a good chunk of your personal debts through government grants to pay off debt that you never have to pay back?

How about seeing an advertising banner for something similar online?

Well just like most things that sound too good to be true, this one more or less is as well. While the claims they make are technically true, they are also can be very misleading. While you can apply for a government grant AND pay off your personal debt, no program exists for you to apply for a government grant TO pay off your personal debts. There is a difference between the two, and that difference is the one between a free ride and a lot of work.

What most of these websites and ads are referring to are the government grant programs for those looking to start their own businesses. The way these work is that they will give you a small amount of startup money for a business plan that seems like it would benefit your community (for example if you were to create a non-profit or a local produce market if there were no others in the area). If that business becomes successful, you can then use any profits you make off it to pay off your debts as you do not have to repay the government money.

This is probably a lot more work than those looking for a quick and easy way out of their debt might be hoping for, but if it appeals to you by all means give it a try. Those grants are there for people to apply for and must be given out, although these government grants are not government grants to pay off debt per se. When you apply for grants such as these, you can often find support information on the same website to help you create a business plan and get your startup up and running successfully. They would not be offering all this free money if they did not want to give people the best possible chance of success.

There are also some other kinds of grants available, although none of them are considered grants to pay off personal debt as the ads seem to promise. These options include grants for paying off hospital bills, tax debt, and programs designed to get people their uniforms for their jobs. Unfortunately, most of these grants are only available to those with severe economic hardships and often come with other strings attached like participation in a job program or proof of poor income.

Another option for free money is that sometimes the government or specific organizations will offer grant money to be used toward paying off education debt if you are studying a particular career path such as medicine or teaching.

The long and short of it is if you want free money from grants to pay off debt you had better be prepared to work for it and you have to really need it. It is suggested that you do not use false information when applying for a grant as the consequences could end up costing you much more than time and money.